Discover Sport has officially launched a new social media platform dedicated solely to sport. Its purpose is simple: to give every athlete, everywhere, a voice.
The launch took place on September 2, 2025, at the office of South African Sports Confederation and Olympic Committee (SASCOC).
From grassroots players to global competitors, Discover Sport™ is a mobile-first, free-to-use platform where athletes can share their journey, connect with fans, and access new opportunities no matter their discipline, performance level or background.
“Ambition Lives Here is more than a strapline, it’s our DNA,” says Stephen Watson, Founder of Discover Sport™.
“This is a purpose-driven platform where athletes can tell their stories, fans can connect authentically, and brands can contribute to building sustainable sporting futures.”
A Platform Built for All of Sports
For too long, many athletes and sporting disciplines have been underrepresented. Discover Sport changes this by creating a home for every discipline. From swimming to padel, rugby to gymnastics, chess to showjumping – the new platform values every story and discipline equally.
Discover Sport brings together user-generated content and professional sports media. Athletes can share authentic stories, training clips, and highlights, while federations and media partners can showcase official broadcasts and documentaries.
Coaching, mentoring, and live streaming are embedded into the platform, creating opportunities for growth, visibility, and income generation.
Built to Empower
The platform also introduces breakthrough scouting tools, enabling agents, scouts, and managers to discover and monitor athletes across all disciplines. This ensures that potential is not defined by geography, income, or media coverage. The Scouting selection enables you to track individual athletes with whistle alerts about new content posts, and the Scouting catalogue filters ‘recommendation’ white noise and streamlines all scouted athlete content into one collection.
Key features of the platform include:
• Content Harmony – user-generated and professional sports content side by side.
• Coaching & Education – enabling all athletes and pros to publish training content, vlogs, and mentorship material.
• Live Streaming – providing visibility for approved competitions overlooked by mainstream broadcasters.
• Featured & Short-form Content – short-form content (less than 2 minutes) and Featured Content appear prominently on the User Interface.
• Sporting disciplines are categorised, with continuous additions being made to the Playbook.
Publishers (athletes) benefit from sharing their stories on the platform with a significant portion of future advertising revenue flowing back to athletes, teams, events and/or sporting establishments. In instances where a publisher’s/athlete’s own sponsor(s) advertise on the content to leverage the athlete’s social audience and association, category exclusivity can be respected and the majority of funds flow back to the profile holder/athlete.
For fans, Discover Sport™ also introduces ByteBucks™ (patent pending): a first-of-its-kind loyalty and rewards system that thanks and rewards fans for engaging with content and referring friends. Rewards are already redeemable across South Africa’s four major mobile networks (Vodacom, Telkom, MTN, Cell C) and will soon expand into sports ticketing, retail, and e-commerce partners.
Tested and Proven
In its South African pilot phase, Discover Sport™ streamed global and local events including the 2025 Invictus Games, WBC World Championship Boxing, the SA Davis Cup, IBERCUP and the 2025 World Games in Chengdu.
Alongside international broadcasts, Discover Sport worked directly with young athletes to improve their storytelling and digital presence, helping them grow followers, attract brands, and connect with fans.
Partnerships have already included Tennis South Africa, 360 Padel, Pirates Rugby Club, the South African Youth Showjumping Championship, Boxing South Africa, Beaulieu College, and IBERCUP.
Global support is growing, with sports magazine shows such as FEI’s RIDE, World of Sport, World of Free Sports, The Outdoor Sports Show, Gearing Up, Inside Sailing, and World Chess already hosted on the platform.
Early Adoption
During its six-month BETA phase, Discover Sport™ recorded encouraging growth. Over 1,800 user channels were created, and nearly 3,200 videos uploaded before launch – demonstrating strong early adoption and product-market fit.
Giving Back: The Discover Sport Foundation
Aligned with its mission, Discover Sport has established the Discover Sport Foundation, dedicated to supporting grassroots initiatives and underserved athletes.
Seeded during the pilot phase, the Foundation has already:
• Supported 52 young athletes to compete internationally,
• Upgraded two sports facilities, and
• Provided kits and equipment to eight youth sports initiatives.
The Foundation’s first international partners include Air France, KLM, and Delta Airlines, with more to follow.
“Our aim is to continue ensuring that talented athletes gain exposure to international competition, strengthening and uplifting the competitive spirit of sport,” says Watson.
A Global Movement
While launching in South Africa, Discover Sport is globally accessible, welcoming athletes, federations, fans, and brands everywhere. The ByteBucks rewards system rolls out locally in South Africa first, with phased international expansion ahead.
From a gymnast in California to a footballer on gravel roads in Africa, Discover Sport ensures that every athlete’s story has the power to inspire, connect, and be discovered.
“We’re building more than a platform. We’re building a community where ambition truly has a home. Factoring in user feedback received from our pilot period, our development roadmap has many more exciting features to come to drive home our purpose, create a positive impact for sport and a legacy for all participating athletes,” says Watson.
Available Now
Discover Sport™ is live and free to access on iOS, Android, and web. Register today at www.discoversport.com or on the platform.
ABOUT DISCOVER SPORT
Founded in 2025, Discover Sport is a purpose-driven sport-tech social platform designed to give every athlete a voice, visibility, and opportunity. By combining user-generated and professional content, live streaming, scouting functions, fan engagement tools, and its patent-pending ByteBucks loyalty system, Discover Sport™ is redefining how sports communities connect and grow.
PRESS CONTACT:
Mantis Communications
Kerry Simpson
Tel: 079 438 3252
Email: kerry@mantiscomms.co.za
© Discover Sport (Pty) Limited 2025.
